Chipp believes AI is for everyone and wants to make building and sharing AI tools more approachable, but their existing visual identity did not embody this. We conducted a 5-week design intensive workshop which established the future of Chipp. The result is a unique visual language that stands out amongst the AI crowd. In a market full of intimidating, futuristic visuals, Chipp seeks to be the friendlier expert on the block. Since the rebrand, the user base grew 400%.

We were brought in by a client to strategize, develop, and launch their innovative zero-knowledge data sharing platform. After rigorous user research and design iterations, the result is an app that has enabled 15 leading brands, including Zerion, Figment, and Origin Protocol, to connect with high-quality users, amassing over 65,000 profiles and distributing more than 400,000 credentials that reflect users' comprehensive online behaviors.

In less than two months, we rebranded Matcha into Twine, an all-new brand with an integrated design system that better represented the companyʼs vision; Twine connects users with the right people and products based on every thread of their personality. This new brand identity demonstrates their AI-powered platformʼs ability to weave together relationships, data points and more as the product evolves.