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Toffeenut Design Studio

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A boutique product design collective collaborating with tech founders and market leaders since 2007. Together, we create scalable, award-winning products that redefine industries.
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Skills and Specializations

We work with startups and forward-thinking enterprises to help with strategic design and innovation of digital experiences. Our expertise spans ideation, strategy, full-service product design, and enduring partnerships that extend far beyond MVPs.
Business Consulting
Branding
Research
User Experience Design
Visual Design
Interaction Design
Illustration

Domains

Consumer SaaS
B2B SaaS
Startups
Productivity
IoT
PropTech
Hospitality Tech
Hotel and Tourism
Real Estate
Retail
Luxury
Fashion
eCommerce
Retail Tech
Fluid Touch
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Noteshelf – #1 on App Store (2011)

Noteshelf ranked as the #1 paid app on the App Store.
recognition
Fluid Touch
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Whink – Editor's Choice and Best App (2015)

Whink won the Editor's Choice and best app on App store awards.
recognition
Awwwards
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Awwwards Honor Mentions – Toffeenut Design Studio (2023) and DigiValet (2022)

Designing products that scale and win awards, since 2007.
recognition
Fractional by Swarm

Why scratching your creative itch matters in becoming a multidisciplinary designer | Frances To

We talk about Frost Condensed Sans, a typeface made by the Frost Design team, which Frances is part of; the benefits of being a multidisciplinary designer; learning the language and domain expertise of your clients;  the power of introspection; and why scratching your itch matters for your fractional career.

Fractional by Swarm

Building trust and articulating design decisions for buy-in | Angela Salud Chua

We talk about fostering relationships and referrals, defending design decisions as a female Asian senior designer in Western teams, why doing unsolicited redesigns make sense, creating a fun mix of projects as a fractional worker, choosing a non-work-centric life, tips for new freelancers, and so much more.

Swarm Event
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Swarm Salon: Leveling up as an Early Career Designer with Frances To

​Level up your Design Career! Drawing from her own experiences, Frances will talk about how an early career designer can expand their skills by learning new things, even if they're outside their comfort zone, and enrich their experience through side projects, freelance work, and other opportunities.

Angela Salud-Chua
Hive Lead
Designer
Frances To
Designer