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Angela Salud Chua
Building trust and articulating design decisions for buy-in
Angela Salud Chua is the founder of Toffeenut Design Studio, an independent collectives studio based in the Philippines. She has been designing products with tech leaders for over a decade, helping with ideation and strategy, and building award-winning products that scale.
In this episode
We talk about fostering relationships and referrals, defending design decisions as a female Asian senior designer in Western teams, why doing unsolicited redesigns make sense, creating a fun mix of projects as a fractional worker, choosing a non-work-centric life, tips for new freelancers, and so much more.
Outline & Transcript
Introductions
Journey into working independently
Product-led growth
Being an Asian woman in Western teams
Articulating design decisions
Work boundaries
Challenges as a designer
Advice for early-stage designers
Curating a non work-centric life
Advice for fractional workers
