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Lex Roman
Growth design for trusted leads, referrals, and relationships
Lex Roman empowers early stage solopreneurs to find their clients without playing Google and Instagram’s games. A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for companies like Nissan, Macys, Gusto and The Black Tux since 2010. She popularized the term “growth design” and built a community of over 2k practitioners that’s still expanding called Growth Designers. Her work has been featured in MarTech, Monocle, KCRW, the LA Design Festival, the LA Times and Good Makers and she’s spoken at conferences around the world.
Now, she’s on a mission to help solopreneurs get seen and get sales without being beholden to big tech. With her company Super Easy Digital, Lex supports small business owners with her signature marketing experimentation program Growthtrackers. Check out Lex’s referral toolkit!
In this episode
We talk about applying growth design to fractional work, capturing high quality leads, creating valuable referral systems, and building a trusted network whether online or offline.
Outline & Transcript
This makes your business weaker
Who is Lex?
What is a growth designer?
Are all designers growth designers?
What most designers struggle with
How Lex got passionate for small business owners
Lex's evolution
The difference with small business owners
How Lex found her own leads
Upwork is exploitative
What worked best for Lex that aligns with her values?
How do you build good business relationships?
Why Lex is a referral queen
Amber!!!!!!!
Friends of Super Easy
The biggest blocker for fractional talent
So what's the solution?
The other solution
Lex and community networking
How Lex applied her own advice
Networking is not a quantity game
Used car salesman tactics
Lex's advice for fractional workers
