Our principles are the values of our community members. They're the why behind all our rituals, processes, and practices — our brand promise.

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Collaborate

• Be part of a community of collaborators, not competitors
• Work better together, build trust, and freely give and take help
• Win by lifting each other; success today is non-zero sum
• Rely on each other to succeed;  support everyone in the ecosystem

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Fall in love with the problem

• Start with the problem, cultivate explorations, and iterate on the solution
• Be strategic, focused, and goal-oriented in ambiguous situations
• Embrace ambiguity, be curious, and have a growth mindset
• Always ask why and work from there

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Commit to the craft

• Take ownership of your craft
• Cultivate high standards for good work
• Obsess about quality, polish, and nailing the fundamentals
• Get it done, make things happen

These principles are at work behind everything on Swarm. They're our community-centric guiding light for all the work we do.