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FRACTIONAL BY SWARM

E04

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Founders

Karthik Puvvada

How to build in public fearlessly and have fun while doing it

Karthik Puvvada, often called 'KP', is the founder & CEO of Build In Public Fellowship. It's an online program and community to help founders and creators put themselves out there and build in public fearlessly. He also runs a SaaS startup “LeaderBird” which helps people be more consistent on Twitter by gamifying the journey. He previously ran programs at Day One (funded by Gary Vee) and On Deck.

You can find his writing here, check out his podcast and follow him on Twitter here.

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In this episode

We talk about the how’s and why’s of building in public, how to increase your luck surface area, becoming a top Hunter on Product Hunt, finding your authentic content niche, and creating value while having fun.

Outline & Transcript

00:00

Share as you go

01:56

What is build in public?

03:35

The risk of not building in public

04:45

Building community

05:50

People will ignore you

07:23

A healthy perspective to have

09:11

It's not just a patience game, but...

10:22

The game is about having fun

10:39

It's not about going viral, but...

11:52

How to feel free to create

12:25

Track OUTPUT, not OUTCOME

15:11

How Alexis focused on output (not outcome)

16:00

I feel like I'm some nobody

17:05

It's about consistently being you

18:08

The COURAGE muscle is more important

19:00

The downside of building in public

23:25

You can't think from a transactional perspective

24:43

Why KP is a top hunter on ProductHunt

27:05

How to get hunted by KP

28:11

How does KP choose a niche?

30:04

What provides real value to my audience?

32:00

No-code vs. AI

34:00

Advice for fractional workers

38:56

Where can people find KP?