Built AI-powered product to assess emotional response of video ads

Improving ad targeting and engagement through EEG, facial recognition, and AI

EEG Emotiv

Eye Tracker

TensorFlow

ML Model Development

Unilever (Clear)

A British multinational fast-moving consumer goods company.

🔒 Confidential client

LOCATION

Philippines

size

Mid-market

INDUSTRY

Retail

DEPARTMENT

Marketing

case study by

NuWorks Tech

Led by an esteemed AWS Machine Learning Hero, AI expert, and author, Joshua Arvin Lat.

The Challenge

To accurately measure and analyze users' emotional responses to video content, reducing subjectivity in content evaluation and development.

The Solution

DeepDive–an AI-powered human emotion assessment tool–combines EEG testing, eye tracking, and facial recognition technology powered by AI to capture real-time emotional feedback from viewers.

‍

Impact

Improved content relevance through data-driven insights.
Optimized ad performance based on emotional engagement.

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